IdentityHawk Rolls Out Identity Health Score.

IdentityHawk, an online identity theft protection service, announced it provides a personal Identity Health Score to each member based on a five-point fraud risk calculation system.

In a release, Phil Sandler, spokesperson for IdentityHawk, said, "A key to stopping identity fraud before it starts is to have a complete, accurate, up-to-the-second measurement of risk. The 'Identity Health Score' achieves that in a snapshot."

IdentityHawk's technology automatically analyzes identity-critical information based on fraud models using actual cases of identity theft to calculate members' Identity Health Scores.

IdentityHawk scans and combs online records detected across the Internet with 24-hour, seven days-a-week data monitoring. It cross-references critical credit data, and social security information.

The five-point fraud risk calculation system includes:

1. A proprietary algorithm combining the fraud probability and the severity of each event as measured by IdentityHawk's proprietary fraud models

2. Identity events discovered as part of IdentityHawk's monitoring service

3. Member demographics like age, location, etc.

4. Federal Trade Commission data on identity theft

5. Other statistics determined to be relevant to predicting identity theft, based on IdentityHawk's proprietary fraud models

IdentityHawk is an online identity protection service.

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